Blue and White Ignite?
The Magic’s slogan for the playoffs this year is “Blue and White Ignite.” I’ll be the first to admit that when I originally heard that that was the slogan, I thought it was incredibly dumb. Considering that the people in the Magic’s marketing department were the same people who brought us last year’s unbelieveably stupid slogan of “Code Blue,” I wasn’t expecting much.
(For the record the “Code Blue” slogan during last year’s playoffs should go down as one of the single dumbest ideas in the history of sports marketing. The term “Code Blue” is used when a person is on the verge of death and their heart has stopped. I mean, I guess you could say the Magic were “Code Blue” last year, they got crushed by the Pistons. The same Pistons, by the way, who wear blue jerseys on the road. So, when they played in Orlando last year, and everybody in the stands was wearing blue, it looked, to the casual viewer, like everybody was supporting the Pistons….)
Having said all that, I was pleasantly surprised with what I saw when I walked in. There was a blue shirt or a white shirt in every person’s seat. Half the crowd was blue, half the crowd was white. It looked good. The problem though, is that unless the Magic plan on giving every fan either a blue or white shirt every game, this Blue and White Ignite idea will never work. Most fans don’t care enough to wear one specific color during the game, let alone one color in regards to where your seat is.
Today, I was a the Blue/White border. I was in blue, the girl next to me was in white. What happens if I sit in a different seat on Tuesday? You get the point. Giving away a free t-shirt that you are supposed to wear, also leads to the always awkward double shirt look. I had on a collared shirt when I walked in, so for the first few minutes, I tried the t-shirt over the collared shirt look, it didn’t work.
Luckily, I had the foresight to take off the collared shirt, and just put the t-shirt on. The same could not be said for the older people sitting in our section. They shoved the shirt on over whatever they had on. It made for some really strange combinations, include the always stellar, t-shirt, long sleeve polo, and tie combination.
There is only one thing that drives me crazier than a person who wears the free t-shirt over the rest of their clothes, and that is the person who doesn’t wear the free t-shirt at all. Usually those people fall into two categories. The first is the, “I’m too cool for the free t-shirt guy.” If Budweiser’s real men of genius haven’t written a song about this guy yet, they should.
Dude, you aren’t that cool. Nobody cares that you are wearing a neon green shirt, when everyone else is wearing a blue or white one. Yes, you stand out, but it’s only because you look like an idiot.
The second person who refuses to wear the free t-shirt is the “I’m too hot for the free t-shirt girl.”
Sweetheart, I’ve got news for you… you aren’t that hot. If you were, you wouldn’t be sitting at the game by yourself in a black mini-dress, trying to flirt with the beer man. Yes, you too stand out, but for all the wrong reasons. Everybody is secretly laughing at you, because aren’t looking good.
This whole idea of all fans wearing the same colored shirts during playoff games is played out. It was cool like ten years ago, when I think the Avalanche had a “White Out,” during one of their playoff games. It’s just not cool anymore, because there will always be neon green shirt guy in the crowd, who wants to be different.
Sadly, the Magic aren’t alone in the playoff marketing stupidity. The Cavs, under the slogan of “Rise Up,” tried something similar the other day, when it looked like fans were given a yellowish/gold t-shirt upon entry. That’s great, but as far as I could tell, the Cavs weren’t wearing much yellow/gold at all, and the closest thing to yellow/gold on the court were the jerseys the Wizards had on.
Since when did the playoffs even need a slogan? The playoffs are when fans should want to be at the games the most. It’s the most exciting time of the year. Teams should just save the money on marketing and put it towards something else.
Tags: Cleveland Cavaliers, dumb sports marketing, Orlando Magic

April 23rd, 2008 at 7:23 pm
“If Budweiser’s real men of genius haven’t written a song about this guy yet, they should.” BEST. BOS. LINE. EVER
April 24th, 2008 at 2:30 pm
If Budweiser’s real men of genius haven’t written a song about this guy yet, they should.
Hilarious.
April 25th, 2008 at 2:26 am
[...] TheDirty.com. The lamest "racy" photos of Thuder Dan Majerle you will ever see.8th: Life After Newhouse. Dear the "I’m Too Cool To Wear A Free Playoff T-shirt Guy," you’re not that [...]
April 25th, 2008 at 8:58 am
I was pissed that even with 17,000 shirts (or so), someone had to steal mine before I got to my seat. They do seem to be doing each game as I got one for game 2.
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