Quote of the Day: April 22, 2008
Tuesday, April 22nd, 2008“They’re all pansies.”
My mom in reference to all the flopping she saw from the players during the Magic’s Game 2 victory over the Raptors.
“They’re all pansies.”
My mom in reference to all the flopping she saw from the players during the Magic’s Game 2 victory over the Raptors.
As I flipped through the Sentinel this morning, I realized that there was a huge ad on the back page. Sometimes, a car dealership will buy a full-page ad in the back page so I wasn’t expecting much, but when I saw what the ad was for, I was surprised.
That’s because it was a full-page ad for Powerade, and the person featured in the ad was none other than Rashard Lewis. Now, let me start off by saying that I think Lewis is a very good player. The Magic would not be where they are this year without them, and from all the reports I’ve seen, he seems like a genuinely nice guy too.
Having said that, I think Lewis is extremely overpaid. I am not blaming him for that at all though, hey if somebody wants to give me 118 million dollars I’ll take it. I blame the Magic for making that decision.
The thing is, I can’t understand why a major company, like Powerade, would pay Lewis to be a spokesperson for their product, and why they would feature him in a full-page ad. Like I said, Lewis is a good player, but is he really worthy of a full-page ad, and endoresement deal with Powerade?
Endorsement deals should be reserved for athletes who can actually help sell a product. When was the last time you heard anyone say, “Hey I want to go to the game to see Rashard Lewis play.” Or how about, “Hey, I’m going to drink Powerade because Rashard Lewis drinks Powerade.” I just don’t see that happening.
Having worked for an agent, I know how important they can be to an athlete’s success, especially in terms of how they are marketed. That’s where I think the credit should go in this situation. Lewis’s agent Tony Dutt, not only got Lewis a max contract, he now has gotten him a Powerade endorsement deal as well.
While he’s no Tom O’Connell (my old boss), he has definitely proven that he can make his clients some money.
That may not be such a big overstatement. For the first time possibly in the history of the city, Orlando will play host to two major league sporting events on the same day. First, the Magic will be playing at home against the Raptors in Game 2 of the Eastern Conference Quarterfinals. Out at Disney, the Tampa Bay Rays will play “host” to the Toronto Blue Jays in the first of a three game series.
I can’t remember the city ever having two games, as large as these, happening on the same day. The thing I just can’t seem to grasp is why in the world the Rays would have scheduled these games at Disney while the Magic are in the playoffs. They saw the NBA schedule just like everybody else, obviously, they didn’t believe the Magic would be that good. How else can you explain why they would have scheduled the games the way they did?
You’ve got to think that the Magic being in the playoffs will have a major impact on the attendance, and overall coverage, the Rays will get out at Disney. I would be out at the baseball game on almost any other day, but I want to see the Magic in the playoffs instead.
You’ve also got to figure that the Sentinel will devote a hefty portion of its space to the Magic, and push the Rays to the back pages.
The Rays supposedly scheduled these games to try and drum support in the Central Florida area, but their target audience is basically the same as the Magic’s.
Where would you rather be if you were a local fan in town, at a playoff basketball game, or a regualr season baseball game?
At least, for once, local fans will be able to make that choice for themselves.
All rights reserved by Nick Friedell.