A good friend of mine gave me this article to read, and it really got me thinking about some things.
First, local newscasts in general, are simply not as popular as they once were in most markets. While this article is based mainly in Boston, stories like this have become commonplace in a lot of markets. I agree with the story’s main point which is that the era of “celebrity” newscasters has ended.
As I mentioned in my last post, I don’t know many people who even watch the local news anymore, and I don’t know anyone who watches the news so that they can watch a particular news or sports anchor.
This brings up a larger point though. The days of anchors making large sums of money in most places are over. That’s not to say that people who work for local stations can’t make a decent living, because I believe they can.
We’re at a point now though when stations can simply fire a person if they are making too much money. They can get somebody younger and cheaper in to do the same work, even though that work may not be of the same caliber.
There is good news and bad news in this, for people my age. The good news is that people coming out of school who, years ago, may not have dreamed of being in a larger market a few years out of school, might have that chance now.
The bad news is that they are getting that chance based in many ways because they are young and inexpensive. The jump in market size isn’t giving them the pay increase it once was, it’s just giving them a little more prestige. After they spend some time in a certain market, and believe they have earned a raise, the station might just say, “Sorry, you’re making too much,” and then bring in the next person.
There’s the rub. At school. we were always led to believe that if you busted your butt in a very small market for a few years, and then worked your way up to a medium sized market, and really worked hard, if you really had talent, you would eventually make it to a large market and start making some real money.
Those days are gone now though. The difference is the money is not what it used to be. You could say that about a lot of industries right now, but the broadcast/local news industry has really been hit hard.
People can get news instantly, from a variety of different sources, why would somebody wait until 11 o’clock to watch the local news, when they can read about the same story 20 minutes after it happened?
For somebody who is my age, just getting the chance to be in a larger market is worth the cut in the paycheck. But what happens to all the older people in the business who are trying to support a family? Where do they go? And what happens when that 25 year old reporter suddenly becomes 35, and wants to earn a little extra money?
The bottom line to me is that the broadcast industry has become a youg person’s business. The only problem is that young people are the ones that these stations need to watch their newscasts to drive advertising interest, and I don’t know a single person my age, who watches the local news.
I just don’t see local news making some grand resurgance, like some other people do. I think there will always be a place for a local newscast, I’m not saying the format should be totally cast aside, I’m just saying that if people think they are going to even have the chance to make a lot of money down the line, they need to get into another profession.